Time again, the few have to do the work many could help with!
Publicity is easy right? It just happens? Well someone does it, don't they? No, No and Yes is the simple answer.
There is probably no right or wrong answer, however there are some tried and tested approaches to publicity that work and sometimes they differ from event, organisation and budget availability.
When The Incognito Singers did their first performance in Zurgena we were not cash rich; so in order to keep production costs to a minimum, it was decided to use direct advertising via social media and our website as there is clear evidence that this is the most cost effective approach. Both concerts were sold out and at no advertising cost to The Incognito Singers.
Subsequently, and in order to reduce production costs even further, the decision was taken to make a direct approach to local charities and offer our services to help them raise revenue. This effectively passed all production costs, advertising, ticket sales etc to the eventual recipients with The Incognito Singers providing the entertainment free of charge. Historically this has proved very effective for PawsPatas, A.E.C.C. and FACE.
Any printing and placement of advertising material is therefore left to the discretion of the producers of the concert.
If people feel there is an opportunity to increase effective advertising by placing posters etc., at sites other than those chosen by the producers, they are at liberty to approach them directly or through our publicity coordinator and suggest it.
For our most recent performance our publicity coordinator arranged posters to be designed and printed, so that we had control over the consistency and quality of the publicity material. These posters were placed in the usual prominent places and outlets along with tickets for sale. Hopefully these costs can be recovered?
The cheaper cost option is if all the 500 plus people who visited our website and Facebook page could share the post or website link, we would be able to share the load and burden of publicity and keep the costs to an absolute minimum.
And finally we also have an emailing list, so if anyone wants to join that, fill in our contact us form. Then we will keep you informed of future events when they appear on our website.
All this may go someway to dispel the myth that there is no advertising of events!